To what extent can students use AI-generated images? Is it necessary for them to identify which of those tools are AI-driven?

Broadly, the use of regular editing tools within programs like Photoshop such as object selection, auto adjustments to exposure/brightness/contrast etc, and even presets or content-aware fill, is not prohibited, and could be considered when awarding a mark. The aim here is to see whether the candidate is making appropriate conscious choices to improve the image or bring it closer to the style established through their research. In these sorts of instances, we would not classify this as AI, even though there is undoubtedly some artificial assistance at work. Using such tools is also very much part of industry standards. Best practice would be that candidates explain why they are making the changes they are - this can definitely be rewarded using the mark scheme. Where many edits are made, a detailed blog post would go a long way to both explain the process the candidate has been through, and exemplify their knowledge and understanding of media language and codes and conventions.

However, the use of AI-generated images, even if reworked through multiple prompts and then edited, removes the original photoshoot element, and this is something which we would not accept. This is because there are skills in taking the original image which are integral to the mark being awarded.