Can candidates make web-pages rather than official social media pages? (Component 3)

The syllabus states that candidates are required to complete an official social media page as part of the minor task for each of the set briefs. The use of social media plays an increasing role in the promotion and marketing of media products in the current media landscape, and for this reason the syllabus states that for Component 3 candidates are expected to produce a media campaign, including a social media page. This could be for an existing social media platform such as twitter or Instagram, or an imitation of one. However, candidates may use a website builder in order to make this page, as long as the finished product meets the requirements of the brief.

We are looking for candidates to show us the importance of social media within a marketing campaign, and the use of a brand or theme. We would expect candidates to have researched social media pages beforehand, so centres may need to grant temporary access to these pages on the their own networks, although candidates are also free to complete research in their own time as well. Candidates will have to consider whether a specific page relating to their product is appropriate, or whether a social media presence for a media institution (such as Marvel/BBC etc), or perhaps the franchise within that institution (such as Avengers) with a specific page that focuses on their product within the wider social media account is more likely. This will be driven by their research.